As discussed earlier, with rising input costs for Food, Fuel & Fertilisers along-with normalisation of the market post pandemic correction, FMCG firms are fighting high input inflation while targeting growth, with demand diving because of low consumer purchasing power amidst inflation. Therefore, FMCG firms are stuck between dev…

As the covid pandemic stuck and subsequent punishing lockdown broke the back of big modern trade & online retail in Indian cities, the country’s kirana stores have kept supplies going, thanks to their human and often personal network with consumers, suppliers, vendors and distributors. These stores have been able to home delive…