#Plant-based #beverages are entering the market from different directions and from unheard of ingredients. While there is nothing wrong in consuming these products and is good for both consumers as well as the World at large; being trapped in #marketing #fallacy of targeting established products like #cow #milk and painting th…

Indians on average eat more carbohydrates, less protein (both animal and plant-based) and less fruit and vegetables than newly published dietary recommendations. They also tend to eat much more of sugar and processed food than what is recommended, even when they have the money to eat more diversified diets. The new recommendati…

Forty-six million children in India are stunted because of malnutrition and 25 million more defined as ‘wasted’. A major study published warned of a malnutrition crisis in almost every country in the world with India holding about one-third of the world’s burden for stunting. Forty-six million children in India are stunted beca…

Poor diets are among the top causes of ill health globally, accounting for nearly one in five deaths, according to a Global Nutrition Report that called on governments and businesses to do more to improve eating habits. Eating unhealthy food, or not having enough food – including children unable to breastfeed – contribute to wid…

Proteins are made of individual “building block” units called amino acids (AAs) that are linked together A chain of AAs is called a peptide Long peptides are proteins The order of the AAs allows different proteins to have different functions Functions: Enzymes All biological enzymes are made of protein For example, the dige…

The nutrients in food are broken down into the three types of macro-nutrients. Macro-nutrients mean nutrients we need in large amounts. Micro-nutrients are vitamins and minerals – we need these in small amounts. Each type of nutrient performs specific functions in the body, but interacts with other nutrients to carry out those …

Protein powder is considered the most widely used supplement in sports nutrition. Most commonly associated with strength, speed and power athletes, protein shakes are now used in endurance-based sports too. This is because protein has been shown through scientific studies and research to contribute to both the growth and main…

A protein’s strength or weakness is based on the quality and quantity of its essential amino acid profile for healthful growth effects. For example, Soy protein generates known cardiovascular benefits, while Whey protein reproduces significant muscle growth effects. Protein quality may therefore be judged by its essential amin…

Protein quality (From Wikipedia and other sources) Protein quality is the digestibility and quantity of essential amino acids for providing the proteins in correct ratios for human consumption. There are various methods that rank the quality of different types of protein, some of which are outdated and no longer in use, or n…

If you are going regularly to gym or sports academy and are being advised or taking any supplements, please consider the following: 60-70% of fitness supplements being used in gyms or fitness centres / sports academies in India are fake as per the ASSOCHAM & RNCOS survey of 2015 and the same has also been analysed in detai…

What are Proteins and their role: Human body consists of 65% water. 2nd most important component of human body is proteins, at around 20%. Therefore, protein is a macro-nutrient i.e. a nutrition required in large quantities everyday to meet bodily requirements. Human body requires proteins for basically two functions: Mainten…

Whey protein powder is considered the most widely used supplement in sports nutrition. Most commonly associated with strength, speed and power athletes, protein shakes are now used in endurance-based sports too. This is because protein has been shown through scientific studies and research to contribute to both the growth and …

1. Myth: ALL PROTEIN IS ‘THE PROTEIN ‘ Most of us know that proteins are building blocks of our body and the most vital constituent of the body only after water and hence is important. The popular belief is protein is same from wherever it is derived. FACT: DEPENDING UPON THE SOURC…

Colostrum is the thin fluid produced by breastfeeding mothers. It is produced in abundance during the very first few milkings, and with each milking, less is produced. Colostrum introduces immunoglobulins from the mother to the infant and turns on the child’s immune system. Colostrum has incredible immune-balancing benefits Co…

Indian diets derive almost 60 % of their protein from cereals with relatively low digestibility and quality. There have been several surveys of diets and protein intakes in India by the National Nutrition Monitoring Board (NNMB) over the last 25 years, in urban and rural, as well as in slum dwellers and tribal populations. Da…

The BCAAs are leucine, isoleucine, and valine. The name “branched-chain amino acids” is derived from the structure of these compounds. Each one has a forked outcropping that looks a bit like a branch, hence the name branched chain amino acids..The three BCAAs fall into the category of essential amino acids. Essential amino acid…